Marketing is the art of promoting products and services. Advertising and Branding plays a big part in Marketing but in professional terms it is much more than this. The Product management and marketing relates the end user needs into specifications for actual products and services. Pricing deals with the discounts and in fuller sense setting a value for a product or service in terms of money. Once we have the actual product or service to offer and a price is fixed we need promotion to make it visible to the targeted customers which is done through advertising, publicity, direct selling or other methods. While we advertise the thing that goes hand n hand with this is placement of the product. Where and how is this going to be sold, is it sold online or is it sold retail, or is it sold in specific regions or to specific industries. The popular term marketing mix just refers to these four P's Product, Pricing, Promotion and placement.

As one might have guessed marketing is a vital piece in today's highly competitive world and hence a vast array of techniques were invented over the years. Some of the references we have in here will provide with the basic set of glossary which would enhance your vocabulary to be marketing savvy.