Speaking dictionaries edge past silent types
In a market crowded with digital wizardry, electronic dictionaries have to speak up to get noticed.
In March, dictionaries with voice functions outsold their silent rivals for the first time ever, and the trend is expected to accelerate.
Audio models nearly doubled their market share to 50.6 percent in March from 26.8 percent a year earlier, according to market researcher BCN Inc.
Industry officials cite a boom in language study and the introduction of English listening comprehension this year in the national standardized test for university admissions as driving the popularity of audio functions.
Casio Computer Co. estimates that the sales value of electronic dictionaries has been expanding about 10 percent annually for several years thanks to a steady advance in features, particularly voice.
Sales volume has been static for several years and stood at 3.3 million units in fiscal 2005, according to Casio, which has about 50 percent of the market.
Casio has incorporated voice in almost all of its spring models.
The XD-ST4800 model, launched in February, is popular among students because it can be used for mock tests of the listening component of the national standardized test. The tax-inclusive retail price is about 50,400 yen.
Another model contains sentences spoken by native speakers in seven languages, including English and Spanish.
A Casio official said that even though audio dictionaries cannot translate what someone else says in a foreign language, they can at least help users express themselves.
Canon Inc. is incorporating an enhanced Chinese language voice function, mainly targeting business users.
For the V-90 model, released in April, recordings were made under the supervision of a Chinese announcer’s school to ensure the correct tones, which change the meaning of words that have the same basic sound. Users can record their voice and compare it to the prerecording. The model’s tax-inclusive retail price is about 54,600 yen.
Sharp Corp., which has the second-largest market share, is promoting not only voice functions but also liquid crystal display panels used on its machines.
The company plans to install color LCDs on half of its models during the next two years.
While there has been some increase in direct sales to schools, the academic community is largely unsupportive of electronic dictionaries.
Many teachers consider the effort required to page through a dictionary to be part of the learning process, industry officials said.